Role: Freelance Design
Client: Ana Rodriguez, Selva Wellness Collective
Project: Branding, Logo, Re-brand
Ana is the founder and clinical supervisor of Selva Wellness Collective. Selva utilizes the latest in advanced neuroscience and empirically proven modalities, blending Western, Eastern, and Indigenous philosophies to integrate multiple paths to healing. Ana envisioned a brand, a care philosophy, and a physical sanctuary that would strike a balance between clinical sophistication and mystical spirituality.
Inspired by the "Selva," the Spanish word for jungle, Ana wanted her brand to evoke the transformative power of the jungle. This vibrant name embodies her mission and values, reflecting the abundance, rich tapestry of life, and the nurturing energy and advanced care of her practice.
The Selva logo features an elegant serif font, with graceful flourishes and sophisticated ligatures to evoke timeless style and a trustworthy staidness. The closing “A” crossbar grows into a wild vine that takes on a life of it’s own, balancing the bold, clinical wordmark with a cheeky touch of mystical plant magic.
A secondary “S” icon embodies the same balance of geometric symmetry and organic playfulness, while referencing the infinity symbol - a nod to Ana’s mission of embracing a unity of all paths to healing.
An earth-inspired palette evokes the luscious, life-giving jewel tones of the Amazon, reminiscent of Ana’s childhood:
“My story begins in the lush, vibrant heart of Colombia, South America, where the rhythms of life pulse through the mountains and valleys. Raised amid the rich tapestry of my homeland, I was enveloped in the warmth of close-knit communities and the vivid colors of our culture. My childhood was a symphony of lively music, heartfelt traditions, and family, all of which nurtured my soul and kindled my passion for human connection.”
The Selva brand is carefully crafted to embody a sanctuary of trust and understanding, where each client feels seen, heard, and cherished. A testament to Ana’s belief in the healing power of connection, Selva is a gentle embrace that welcomes all who seek solace and growth.
“We are committed to nurturing the mental, emotional, and spiritual health of our community, guided by the wisdom and beauty of the jungle. Welcome to a space where healing and abundance flourish, and every client is empowered to thrive.”
-Selva Wellness Collective